Analytics

With the “Marketing” module, you can analyze the niche of interest and understand how your business should act to achieve its goals. You can search by the relevant TRU or BIN of a specific organization and obtain detailed information on each segment of interest.

Information provided by the module

  • Budget analysis of the selected segmentFind out how much budget was spent in the niche over the period of interest, how much was planned, and how much could not be spent.

  • Price analysis of the selected segmentStudy the price dynamics of the niche during the period of interest. Compare analytical, average, and non-competitive prices of the segment.

  • TRU analysisStudy, through an informative graph, the ratio of the number of customers and suppliers in the niche. Also compare the shares of planned and spent budgets in the segment.

  • Competition analysisFind out the level of competition in the segment of interest, the number of suppliers in the niche, and the amount of budget spent by them, as well as the percentage of failed contracts.

  • Customer ratingFamiliarize yourself with the list of the most active customers in the selected market segment. Find out the number of their active contracts, the number of service suppliers, and the total amount of contracts.

  • Recommended suppliers by TRUAlso, on the TRU analysis page, you will be offered a ready list of the most reliable suppliers offering their services in the analyzed market segment.

  • Detailed overview of the customerYou can study the activity of the customer from the customer rating using the “More details” button. Or search by the BIN of the company you are interested in. On the detailed overview page of the customer, you will receive information on the active contracts of the competitor, find out which supplier companies they cooperate with, learn the contract amount, familiarize yourself with the price per unit of service, and how much this price differs from the average market price.

  • Recommendation for participationAfter the provided information on the analyzed TRU, you will be presented with a list of active lots of tender procurements with minimal competition. From the list, you will learn: the name of the customer company, the platform on which the order is placed, the type of procurement, the order lot number, the date of placement and completion of the order, the time remaining until the end of the offer, as well as the allocated budget for the lot. With these tender procurement lots, it is much easier to obtain a contract and enter the tender market. By selecting the lot of interest, you will be directed to its personal page in the “Tenders” module for further work.

  • Thanks to the flexible filter on the analysis page, you can narrow the analysis field and study information on related (similar) TRUs, choose to display suppliers or customers in the market, obtain information for a specific year or by a specific region.Together with the counterparty verification tool, you can conduct a deep analysis of the participants in the segment of interest. Identify the strengths and weaknesses of your potential competitors or suppliers and understand how to position yourself in the new market.